Y&R’s Lauralee Bell Debuts mI promise Texting Awareness Series
Updated April 9:
Lauralee Bell’s “mI promise” web series has been named a Webby Award Honoree for Online Film and Video: Drama Individual Short or Episode. Bell said, “I am so proud that ‘mI promise’ has impressed the selection committee for the Webby Awards. That’s the icing on the cake for our ‘mI promise’ team. Our entire goal was to reach teens, pre-teens and adults about what can happen when you text and drive at the same time. If we’ve helped to make people consider the consequences by providing a dramatic example, then we accomplished what we set out to do.”
Original article December 2 2013:
mI promise, the six-part web series created and directed by “The Young And The Restless'” Lauralee Bell (Christine) to shine a light on teen texting and driving, premieres online today.
mI promise follows Riley (Cassidy Ann Shaffer) on her 16th birthday. Bell plays her grief-stricken mother. Bell was inspired to create the series after worrying about her own children getting behind the wheel of a car coupled with their dependence on phones and tablets.
“I wanted to give kids someone they could relate to and tell the story without being preachy,” she said in a release. “And I wanted to show them an alternative way of life where they are living life and not just writing about it.”
Viewers will see the consequences when people choose to handle emotional life experiences with a text instead of facing their feelings head on. The web series debuts today with subsequent episodes premiering December 4, 6, 9, 11 and 13.
Header photo: FayesVision/WENN.com
– Hollie Deese/Candace Young