The Bold and the Beautiful to Develop Lifestyle Merchandise
PAID, Inc. and B&B have teamed up with Stone America, LLC, a licensing and marketing firm, to develop and license home, apparel and beauty products.
In a statement, B&B‘s Executive Producer, Brad Bell, said “This licensing program will extend the television viewing experience into the lives of our viewers in an authentic, fun and exciting way. We’re excited to work with PAID and Stone America to provide new products and fresh experiences for our worldwide fan base.”
PAID, Inc., a brand management and marketing resource, will also work with B&B to develop fan events, outreach for the stars, social media initiatives and other fan community programs.