Come this Sunday, March 23, 2008 The Bold and the Beautiful will celebrate their 21st anniversary since the show first premiered on March 23, 1987 on CBS!

Aside from receiving critical accolades, over 40 Daytime Emmy®-Awards and worldwide acclaim, the show was named the most watched daily dramatic serial in the world by Médiamétrie – and is viewed in over 150 countries.

“Twenty-one years on television has been a remarkable, collaborative achievement,” said Executive Producer and Head Writer, Bradley P. Bell. “We have an extraordinary, cast, crew, and staff, who have made the last two decades a pleasurable and incredible journey. Our success is due to them, to CBS, whose support has been integral, and to our viewers for their unwavering devotion.”

The show was created by the late daytime drama icon William J. Bell and his wife, Lee Phillip Bell, with their son Bradley P. Bell taking over the helm in 1992. For over two decades, set among the glitz, glamour and glory of Los Angeles, and traveling from the canals of Venice, Italy to the skyscrapers of Sydney, Australia to the tropical beaches of St. Thomas back to the Rodeo Corridor in Beverly Hills, The Bold and the Beautiful has intertwined fans in the characters’ entangled lives, passionate loves, high-stakes battles, loyalties, tragedies, and the inspiring triumphs of the Forrester, Logan, Marone and Spectra dynasties. Filled with romance, sensuality, complex characters and intricate and compelling storylines, the show delivers compelling storylines surrounding high fashion glamour, honor and at best, family.

Susan Flannery (Stephanie Forrester), Katherine Kelly Lang (Brooke Logan), John McCook (Eric Forrester) and Ronn Moss (Ridge Forrester) are the only four original cast members since the show’s inception. Since May 2001, it has been the only daytime soap opera to simulcast in Spanish via SAP (Secondary Audio Program) technology. wants to send a huge congratulations to the show, its cast and its crew for hitting another big milestone! You thoroughly deserve it!