ABC Daytime Cross-Promotes With Nine!
Given the upcoming December 25 release of the movie, “Nine,” Disney/ABC will join forces with the Weinstein Co. for one of the biggest promotions to date!
Throughout December, viewers can expect to see the movie written into episodes of All My Children, General Hospital and One Life to Live! Francois Martin, senior vice president of marketing at the Weinstein Co., stated, “We thought that the ABC Unlimited Group, with their multi-platform offerings, delivered the best demo that we were trying to find outside just the 30-second TV spot. Environmentally, it’s a great fit.”
The movie surrounds a famous film director’s struggles to juggle his personal and professional life, which includes his wife, a mistress, his agent, his mother and his reflections on them all.
Is this a movie that you’ll be heading out to see? If you’d like to see a bit more of the movie, before its incorporation into ABC Daytime in December, on November 17, the movie’s theme song, “Be Italian,” will be used as a themed-danced number on Dancing With The Stars!
Soaps.com looks forward to seeing how “Nine” will dance its way into our favorite ABC Daytime dramas!