CBS Launches B&B and Y&R Star Bobbleheads Holiday Campaign
Keep an eye out for playful daytime renderings.
Starting today, CBS will be launching playful 10-second on-air holiday spots with an assortment of bobblehead renderings of various daytime stars from “The Bold and the Beautiful” and “The Young and the Restless.” Soaps.com has learned that the beloved network classics “Rudolph the Red-Nosed Reindeer” and “Frosty the Snowman” have inspired the magical campaign, which will run through the end of December.
Fans will watch as a real-life hand reaches out to activate the 6 ½ inch high bobblehead(s). Each bobblehead greeting will feature an announcer saying, “From all of us at [‘B&B’, ‘Y&R’ and other CBS shows] Happy Holidays!” The camera will then pan away from the bobblehead(s) to highlight a “Happy Holidays” ornament, dangling over a CBS logo on a snow-covered sleigh.
The CBS Marketing Group’s On-Air Promotion team that spearheaded the campaign includes Executive Vice President Garen VandeBeek, Senior Vice President Lori Shefa, Directors Laurel Dusenberry and Valerie Dillingham, and Vice President, On-Air Design, Matt Hernandez.
Aside from daytime stars featured amongst the bobbleheads, fans of will get to view “The Big Bang Theory,” “Blue Bloods,” “Bull,” “Criminal Minds,” “Hawaii Five-0,” “Kevin Can Wait,” “Life in Pieces,” “Madam Secretary,” “Man With A Plan,” “MacGyver,” “Mom,” “NCIS: Los Angeles,” “NCIS: New Orleans,” “JLK,” “Scorpion,” “SEAL Team,” “Superior Donuts,” “Survivor,” “S.W.A.T” and “Young Sheldon” inspired bobbleheads as well. Plus ones from daytime hosts of “Let’s Make a Deal,” “The Price is Right” and “The Talk,” late night hosts Stephen Colbert and James Corden and CBS Sports announcers Jim Nantz, James Brown and Tony Romo.
Photo credit: CBS
– Amy Mistretta