Big announcement.

Last year POP TV came to the rescue and aired the 42nd Annual Daytime Emmy Awards and though the network had plans to aired them again this year, the 43rd Annual Daytime Emmy Awards will not be televised during the live ceremony on Sunday May 1 in Los Angeles, California.

“After last year’s critically successful Daytime telecast, it is with great disappointment that The National Academy of Television Arts & Sciences (NATAS) announces that there will not be a broadcast of the 43rd Annual Daytime Emmy ® Awards,” said Bob Mauro, President. “After months of negotiations to find show sponsorship, the NATAS Executive Board has decided that the current climate for awards shows prohibits the possibility of a telecast this year. With that said, we will be putting on a world-class awards celebration honoring the best and brightest of Daytime television and look forward to an exciting show. All efforts regarding returning the annual gala to television in 2017 are underway.”

“We are especially grateful for our passionate Daytime fans and are looking forward to producing a grand gala that honors the talents and artistries of all the professionals that represent Daytime television,” said David Michaels, SVP, Daytime Emmy Awards.

Michaels shared with TV Insider a bit about what happened with POP. “Pop has been our champion and was absolutely willing to air the awards again but there was a money issue. Last year, NATAS paid for the entire production and we just can’t do that again. We’re a non-profit. Nobody could have made a greater effort to try to work a deal than [NATAS president] Bob Mauro, but we fell short on the money and our board decided not to go ahead with [a telecast] this year.”

When asked if the award ceremony would be streamed live online, like in 2014, Michaels stated, “We will see what we can do for the fans. There will definitely be a lot of pre-show activity that will be available to them. We’ll have an outdoor red carpet area at the Western Bonaventure hotel in Los Angeles that is just as big and beautiful as the one at Warner Bros. So that part of the awards will be as exciting as ever. As for streaming the ceremony, I’m not allowed to comment on that right now, but it is not impossible. I’ve always believed in miracles.” will keep readers updated with any new announcements. While we wait for the big event, take a look at the 43rd Daytime Emmy Awards nominees to see who’s up for an award and discuss your likes/dislikes in the comment section.

Follow on Twitter and on Facebook.

Photo Credit: Emmy ®

– Amy Mistretta