Hoover Cuts Ads With ABC Due To Soap Opera Cancellations. (Video Update!)
A clean break.
Updated on April 21:
Here’s a video of Hoover’s Brian Kirkendall talking further about his decision to pull ads from ABC.
Previously Reported on April 19:
After Friday April 22 Hoover will be dropping all of their ads with ABC. The company's Vice President of Marketing, Brian Kirkendall, left this letter to all of the ABC soap opera fans on Hoovers' Facebook…
To all the loyal ABC soap fans,
I want you to know from me personally that we hear you loud and clear. My wife and mother are both passionate viewers of "All My Children" and "One Life to Live," as are many of my colleagues here at Hoover. We were and are as disappointed with this news as you are.
In fact, we will discontinue our advertising with ABC this Friday, 4/22. We're making every attempt to pull our spots from these programs sooner.
Because we feel that’s not enough, we also want to help get your voice heard with ABC. So, we’ve set up a special email address, SaveTheSoaps@Hoover.com, to help pull together the mass emotional outpouring of support for our beloved ABC soaps and get it to our contacts at ABC. Please, send your emails to us at SaveTheSoaps@Hoover.com, and we’ll get every, single last one of them to ABC.
We’re 150% committed to doing what matters most to you – so if there’s anything else we can do to help or you have any ideas, please email this address, and we will respond to you personally.
Thank you for standing up for what matters to you! We need more of that in this world.
Soaps.com commends Hoover for taking a stand! To sound off with other fans over these cancellations please visit our AMC and OLTL Message Boards. Join us on Twitter @soapoperafan and Facebook. Come tweet and Facebook with us about all soap operas, "Glee," "Grey’s Anatomy" and "Vampire Diaries!"