Senior Vice President Of Daytime Barbara Bloom Exits CBS Entertainment
Senior VP leaving the network.
At the end of January Barbara Bloom’s, Senior Vice President of Daytime for CBS Entertainment, contract will expire and she’s decided to leave the network, “The Bold and the Beautiful,” and “The Young and the Restless” behind, a position she’d held at CBS since 2003. While a network representative says there isn’t a timetable to hire a replacement, statements were released from both parties…
“I’ve had the great fortune to work with an extraordinary group of executives, producers and talent who make CBS #1 in Daytime,” stated Barbara Bloom. “With CBS Daytime teed up for success and stability for many years ahead, the timing feels right for me to make a change now and seek something different. The dramas have multi-year renewals, ‘The Price is Right’ has great momentum with Drew, ‘Let’s Make A Deal’ with Wayne Brady is firmly established and ‘The Talk’ is a growing franchise. I’ve been a writer, a producer and a programming executive, and now I’m excited to see what the next chapter has to offer.”
Nina Tassler, President of CBS Entertainment, also stated, “Barbara artfully led CBS through several key transitions in her eight years here. She helped usher in a new era on ‘The Price is Right’ with Drew Carey and guided delicate programming changes from two Daytime dramas to successful game and talk shows while maintaining CBS’s leadership position in the daypart. All of these efforts have positioned CBS very well for the future. Daytime is successful, profitable, refreshed creatively and has more variety of programming for our audience. We wish Barbara tremendous success wherever her talents take her.”
Photo credit: Aaron Montgomery/JPI