As many readers will be aware, CBS has announced that they will not be renewing Guiding Light for their 2009/2010 season. (Read more here.) This means that the long running series will end its time on the network on September 18. However, this does not necessarily mean that the series has to end on that date. There is still the possibility that it could continue on a different network, or on the Internet. After all, it leaped from NBC to CBS, from radio to TV and from 15 minutes to an hour, so surviving the shift is in its lifeblood.

Believe it or not, the voices of fans can make a difference, especially when there are enough of them speaking with a united voice. Be positive. Recruit your friends, your family and anyone else who might want to be part of saving one of American television’s greatest institutions.

Procter and Gamble have said that they are still looking for ways to keep the show going. If you want to show your support for the series, there are several ways in which you can go about it. Here are some numbers and addresses that you can call or write to.

When you get in touch, don’t just tell them how much you support the show, also be sure to tell them who you are demographically and that you will follow the soap to any other network. Of course, you can also get in touch with the other major networks, and even cable networks, to let them know that you would like to see the series airing on them.

We will try to keep this updated.

By Phone:

Telenext Media: 1-212-474-5888

You can also write letters to these addresses:

The Procter & Gamble Company
1 or 2, Procter & Gamble Plaza
Cincinnati, OH 45201
Phone: 1-513-983-1100

Alan Lafley
CEO, Proctor and Gamble
1 P&G Plaza
Cincinnati, OH 45201

Brian T. Cahill, Sr. V.P., Managing Director for TeleVest Daytime Programs
Procter & Gamble Productions c/o Televest
World Wide Plaza
825 Eighth Avenue
New York, NY 10019

Meredith Eden Ring, Publicity Coordinator
Guiding Light
Televest Daytime
World Wide Plaza
825 Eighth Avenue
New York, NY 10019

Greg Ross
Vice President, Media and Programming
Procter & Gamble
One Procter & Gamble Plaza
PO Box 599
Cincinnati, Ohio 45201-0599


4151 Prospect Avenue
Hollywood, CA 90027
Or e-mail them at:


The CW


Phone: 1-818-460-7477