This season, there is something unexpected popping up on shelves: Comic books featuring your favorite characters from Guiding Light. This is a breakthrough in the history of both comics and soap operas. But when you think about it, it could be a match made in heaven. After all, evil twins, time travel, cloning, mysterious paternities and characters returning from the dead are all the stock and trade for both forms. In fact, writers for both comics and soaps have been pointing this out for quite awhile. These two genres serial storytelling can learn a lot from each other and already have.

This project has been in the works for some time. Executives at Procter and Gamble (CBS‘s parent company) have been meeting with members of the Marvel team for months. The project has been a labor of love for Jim McCann, who used to be in the daytime development program at ABC and was a writer for One Life to Live before heading over to Marvel as their Assistant Manager of Sales Communication. Even before this, GL. costume designer Shawn Dudley designed costumes for the wedding of comic character Storm in Black Panther #18. All of this crossover work is being buttressed with cross marketing between the show and the publications. These past few weeks have been the first time comics were advertised on television in a long time, something which the comics industry finds very exciting. There’s hope that this relationship will become even more fruitful and lead to a cross-pollination of fans. Writers and producers on both sides have worked hard to be as faithful to the characters and their histories as possible. They know how fans demand nothing less than that.