“General Hospital” alum Lilly Melgar (Port Charles’ ex-Lily Rivera Corinthos) was recently named the new spokesperson for The Organic Face, a made-in-the-USA line of cosmetics that is 100 percent natural and organic. The line, developed by professional makeup artist Noreen Diani, is committed to creating products that are as safe for you on the inside as they are to your skin on the outside.

Melgar will contribute in a number of ways to the company as the spokesperson, including making personal appearances, as well as appearing in digital and social media campaigns. A billboard featuring Melgar went up in New York’s Time Square on February 12, just in time for New York’s Fashion Week. For more information on the line visit The Organic Face.