Kristen's son Pooka (Pimp My Pooch)

Daily deal site for dogs.

Brittany Underwood (ex-“One Life To Live’s” Langston Wilde) and Kristen Alderson (“General Hospital’s” Kiki Jerome) have joined the team of Pimp My Pooch, the daily deal site for dogs. The company was started by entrepreneur and author, Jordan Ancel, a Manhattanite currently residing in Los Angeles with his wife, Brianna, and dog, Chauncey.

The company is launching an IndieGoGo crowd funding campaign beginning May 1. They are hoping to raise $75K for their company and causes. You can visit the campaign at Pimp My Pooch.

Pimp My Pooch will operate similar to other deal-of-the-day websites such as Living Social and Groupon. However the site will focus solely on products and services for dog owners. “Our goal is to provide customers with the best products and services at a great value,” says CEO and Founder Jordan Ancel.