Image: NBC

A special gift to Days of our Lives fans.

Soaps.com can share the news that Days of our Lives is set to launch their groundbreaking and innovative new The DOOL App, which will feature exclusive, interactive content for their 53rd anniversary, and will debut on the anniversary date, November 8. “We are excited that after more than two years in development, we are now able to offer a free, interactive destination that will provide more fun and fresh content for the fans of Days of our Lives,” stated Greg Meng. Days, co-executive producer.

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According to a press release, The DOOL App will be a destination where devoted Days of our Lives fans can get more of the soap opera they love. Touted as ‘a unique portal where fans can experience Days as they never have before with more content, games, behind-the-scenes photos/videos, sneak peeks, weekly recaps, and breaking news from the set’. The DOOL App was developed by Corday Productions. Not only is it the show’s first venture in the digital realm, but it is the first of its kind for any soap opera. Days is hoping the platform will be ‘an exciting new way to engage with current fans, re-engage former fans, and attract social media-savvy viewers’, and are calling it ‘must-have’ for any fan of the daytime drama.

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Taking a more detailed look at what will be available in the app, there will be a ‘News’ section with breaking news, sneak peeks, and tune-in alerts, a ‘Video Vault’ with classic clips, a ‘Photo’ section, weekly recaps, cast profiles, exclusive behind-the-scenes footage in the ‘Backstage’ section, an ‘Arcade’ for Days-related games and trivia, an ‘Ask DOOL’ section in which fans can submit questions, and notifications which will provide instant updates on the go. Content will be updated weekly.

The DOOL APP will be available for download in the Apple store as well as on Google Play, and in the meantime, more information can be found by visiting The DOOL App. Check out a sneak peek at the 45rd Anniversary party on the Days set.