Days of our Lives 50th Anniversary week has the show more successful than ever.

For the week of November 2 – 6, “Days” averaged 2.721 million viewers, which boast its biggest audience since February 17 – 21, 2014 (2.836 million) during the Sochi Olympics. For the week of November 2 – 6, “DOOL” (0.87 rating, 6 share among women 18 – 49, 0.52 rating among women 18-34) ranked #4 among network daytime series in the women 18 – 49 demographic, #6 in the women 18 – 34 race and #9 in total viewers, according to “live plus same day” viewing data from Nielsen Media Research.

Week to week, “Days” grew +10% in women 18 – 49 (0.87 vs. 0.79 for the week of October 26 – 30) and +11% in women 18 – 34 (0.52 vs. 0.47), versus the same week last year, the show was up +15% in total viewers (2.721 million vs. 2.373 million for the week of November 3 – 7, 2014), up +49% in women 18 – 34 (0.52 vs. 0.35), up +6% in women 18 – 49 (0.87 vs. 0.82) and up +12% in women 25 – 54 (1.18 vs. 1.05).

In the most current results for the 2015 – 16 season so far, “Days of our Lives” ranks #5 among network daytime series in both the women 18 – 49 and women 18 – 34 demos.

The Bicentennial gala, Aiden and Hope’s wedding, Aiden’s murderous intentions, Bo and Steve’s return to Salem, all played a part in the successful growth.

Find video and photo footage of the Days of our Lives 50th Anniversary party, and expect video interviews this weekend as Soaps.com covers the Day of Days event at Universal Citywalk.

For live coverage, check Soaps.com on Twitter, Days of our Lives on Twitter, and Soaps.com on Facebook.

Photo credit: Howard Wise/JPI

– Christine Fix