NBC To Cross Promote Days of our Lives With The Real Housewives
A New Kind of Soap.
In addition to re-runs of “The Real Housewives,” NBC plans to add “The Nate Berkus Show” and “Access Hollywood Live” to their Daytime lineup, which they hope will tie in nicely with their hit talk show “Ellen.”
The reality show will be rebranded as a new type of Daytime soap opera with promos featuring clips from “Housewives” and “Days” highlighting how similar they are.
NBC’s senior VP of affiliate marketing and development, Scot Chastain stated, “From a network, we see it as a benefit for us. By pairing the two, we send more of a youth audience to “Days,” and we expose an older audience to “Housewives.” There’s a lot of cross-blending potential there.”
“The Nate Berkus Show” and “The Real Housewives” will air on all ten NBC owned stations, with “Access Hollywood Live” being tested on just six NBC stations.
The new lineup will debut this fall.