Madison James (as played by Sarah Brown on Days of Our Lives)
* Owner of MadWorld Cosmetics
* In business with Titan but still running day-to-day operations with the cosmetics company.
* Sami Hernandez works for her as a junior exec.
* Has a past with Kate.
* Married to Ian.
* Engaged to Brady.
* Died on her wedding day due to complications from the gas leak and explosion.
Sarah Brown (October 4, 2011 - August 15 2012.)
Madison came to Salem to get into business with Brady and Victor from Titan Industries. She has already had a run-in with Kate, who is her competition with running Countess Wilhelmina Cosmetics. Madison just hired Sami Hernandez as a junior executive.
Madison is the eldest of four children. At age 12, she had to take charge when her father left them for a stripper. Her dad took everything they had with him and her mother had to work two jobs to make ends meet. Madison's mother died of cancer.
Madison had Sami spy on Countess Wilhelmina Cosmetics which Kate Roberts DiMera owned, in order to bring CW down. Sami started work for Kate and decided to stop. Madison and Sami had a falling out. It was revealed that Madison was married to Ian McAllister who was a controlling man. Their marriage was loveless and she fell for Brady Black. She begged Ian to let her go and when he finally did, he wouldn't leave her alone. He drugged Brady in order to get him away from Madison while he tried to take over DiMera Enterprises. He struck up a relationship with Kate DiMera to cover for this and they two were intimate. Stefano found out and dumped Kate, so Ian took care of her and then took care of Stefano by murdering him. The day Madison died, on her wedding day to Brady, during an explosion at a ballroom, Ian sobbed over her body and let Kate know he loved Madison. Brady was not at the wedding, but instead searching for Melanie who had been kidnapped. The moment Madi died, Brady shuddered.
Brady Black Dated and engaged.