Updated: August 24

Jennifer Jean of California was the winner of the competition. Viewers will get to see her appear on screen as Nurse Greta on the episode airing on August 30.

Original Article: January 20

If you’ve ever wanted to win a walk-on role on As The World Turns, here is your chance. Procter & Gamble has just launched Brighten Bay Idol, an online talent search. The sweepstakes asks consumers to log on to the interactive website Brighten Bay for a chance to prove that they have what it takes for stardom. Participants will have until March 2 to upload their own acting audition video clips. Visitors to the site will also be able to participate by helping to select the winner. They will have the chance to vote for their favorite video beginning on March 10.

The lucky winner will win a trip to New York City, a professional photo session to build their portfolio, and a behind-the scenes tour of the As The World Turns set. The tour will be filmed and posted on Brighten Bay and the Brighten Bay and As The World Turns Facebook fan pages.

The Brighten Bay campaign will also have its own webisodes featuring the colorful fictional community and it’s ongoing dramas. To learn more about this campaign, please visit Cheer and Brighten Bay for additional information.