On the road.

No stranger to reality shows, as he was the season 13 winner of Dancing with the Stars, J.R. Martinez (ex-Brot) will be one of several celebrity hosts of “Plugged In.” The online reality competition will feature two-person teams competing against each other in a series of challenges throughout different cities.

The series, launching May 29 on Yahoo!, will promote the new Focus Electric, America’s most fuel-efficient five-passenger car. Other celebrity hosts who will guide the contestants through their respective hometowns will include, David Arquette (“Scream 4”) in Los Angeles, Alicia Silverstone (“Suburgatory”) in San Francisco, Ali Wentworth (“It’s Complicated”) in Washington, DC, Jenna Bush Hager (“Today”) in Austin, celebrity chef Rocco DiSpirito in Boston, Bill Ranic (“Giuliana & Bill”) in Chicago, Adrian Grenier (“Entourage”) in New York, Emily Proctor (“CSI: Miami”) in Raleigh and recording artist India Arie in Seattle.

J.R. Martinez’s episode will air on July 24. He will guide contestants through the “best of” locations in Atlanta. The series will culminate in Los Angeles, where the winning teams from each city will compete against each other for a Ford Focus Electric. The finale will air on August 7.

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– Lori Wilson