Quote TwoOfEach: I'm going to be blunt. November sweeps saved Chadam. Sony & CBS are all about the numbers and the key demos rebelled at the "delicious triangle." As bad as the summer of Chylan was, its ratings exceeded November 2012 sweeps in every measure. That's why I can say with every confidence that Shadam is never coming back at least not as long as Steve Kent and Angelica McD is in charge.
Was the suckage known as Chylan a ratings boost when not comparing it to the "delicious triangle" (that wasn't)?
Some of this is hard to determine since there are of course different characters, couples, writing, and stories to factor in. There was also the Summer paternity and Phyllis's exit from the show going on. My simple guess overall would be no, but I do not know specific demo numbers for each episode, but instead am just looking at overall viewer numbers for certain episodes.
The one age group that tended to do well in heavier Chylan weeks was the 18-34 women age group. I even noticed a spike in this group initially when SB came onto the show. This was not always the case, but some weeks faired well in that age group. When I say doing better, we are not talking about a large amount of viewers in the whole scheme of viewer ratings. For the 18-49 women age group the numbers were not that different from last summer either being up or down some. The 18-49 women age group appeared to be down when making comparisons to Winter and Spring 2013. It would seem that the numbers were weaker as the age increased due to the overall ratings.
I do not know specific episode demo numbers and a lot of things can be misleading when isolating certain things.
I think Chadam together and Dylan in a good story with someone else is the better path for ratings. I know I keep mentioning this, but fixing Sharon and having her in a good reunion story with Nick or maybe a good story with Dylan, I think would also attract viewer interest. I think the key stories right now are interesting, but there needs to be more balance with romance and some happiness. The simple saying would be that great writing is key in everything.
For the week of October 14-18, the 18-34 women demo group did well and the 18-49 women group moved up to a good level too. The 18-34 women group has been holding at a pretty good steady level in most weeks of late.
Overall numbers are up, so the viewers are coming from some where. The 25-54 women group may be doing well and then the women over 54 may also be doing real well. Maybe men are up too.
I do not know how viewing at cbs.com is factored in or how tweeting and social media gets factored in when it comes to catching TPTB interest, but it seems hard to figure ratings anymore IMO. There is also the TVGN. If DVR recordings and rewatching is including, I am not sure how they would get demo data from that. It would not hurt for people to play the episodes from CBS through without pausing or fast forwarding, I suppose, when Chadam have scenes together or when either Adam or Chelsea are in the episode.
Thanks cdhg! I don't know how to factor in all the different stories woven throughout certain time periods. Couples shippers like to take full credit when a week is good. They tried to do that with Chylan during the baby reveal, as if Adam's involvement had nothing to do with it.
There was an interesting thread about ratings months back (around late May/early June). A few of us chimed in. The one who started the thread is a Chadam fan, who hasn't posted in here in a while. It was a frustrating but interesting discussion in some ways.
The Chadam fan who started the thread mentioned Chadam as a reason ratings were up during the week of May 20-24. Chadam had scenes in three episodes that week, including longer scenes in the May 24 episode. Chylan was in place and it is early stages at this time.
The week itself was fair regarding HH ratings and overall viewer numbers, but it was one that did well in the 18-34 and 18-49 women demo groups.
Certain Shadam fans came ready to argue their viewpoints. One mentioned how much better the Shadam Tahoe wedding did in comparison wedding and pointed out some low episodes pertaining to Chadam. Chadam fans and other made good points. Shictor being together was one of the things pointed out regarding ratings issues from last year. In defense of Chadam there was mention of Chelsea being a newer character and Chadam a newer couple and time being needed to build a fanbase and support. There was mention of a Shadam episode that did not do well. There was also mention of how the entire show and ensemble has to be considered. I need to point out comparing the two weddings is a terrible comparison as ratings were higher in general at the time of the Tahoe wedding vs. 2012. One was a wedding tied to a certain story and the other was more of a romantic one on a Friday tied to the couple itself, Chadam.
In looking at ratings, Shadam has been a part of some great ratings days. However, it was either tied to or going on at times where big stories were going on or unfolding. The Tahoe wedding was tied in to a subsequent plane crash and the lie about Faith. The NOLA reunion and aftermath was tied in to angst with Nick and Victor and the fake murder of Skye and her disappearance. The January/February 2012 reunion was either surrounding or tied in to more angst with Victor, the Diane Jenkins murder mystery in its finishing stages, Patty Williams wrecking havoc, Jack getting shot, and the Kansas redemption story. Shadam has typically been tied in to people being in prison and certain plots.
The ratings were on the decline while Shadam was still in Kansas sharing scenes during February 2012, although some Shadam fans would argue their split in early March 2012 led to the decline. During times, when things have been more calm and normal the ratings have been more in the normal and average range with Shadam being together and/or having scenes together. The longer they were together, the ratings tended to level off at a lower level from the high impact moments.
I could point out isolated low ratings days for various different characters and couples. There are some that come to mind right now whether talking about Chadam, Shadam, Shick, Phick, Villy, and Chylan. TwoofEach mentioned November 2012 not being a good month, which was during the Chadam/Shadam triangle.
The overall state of the show and storytelling is crucial as momentum is key in certain weeks and periods.
I have done some study on ratings and certain ratings days. I would be better prepared for such a discussion the next time around should I want to engage in it. I could argue different positions and viewpoints. I feel that I could argue for and defend Chadam better now in such a debate involving Chadam vs. Shadam regarding episodes/ratings.
The Chadam proposal episode did better in ratings than the Valentine's Day episode from 2011 where Adam proposed to Sharon at Gloworm. The ratings in general were also better at that point in 2011 in comparison to the overall ratings not being good surrounding the time when the Chadam proposal took place.
It the writing and stories are not good, then it becomes more of a moot point regarding what couples are together. Any character or couple needs interesting stories and good writing. I do like the buzz that has been surrounding Chadam of late. It says a lot for the couple that their popularity has remained strong while being split. Chadam has lost some fans along the way, but has also gained fans. The positive buzz and popularity of the couple may be stronger now than it was last year. From my observations the ratings have been good in September and October and the show seems to be heading in a better direction.