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    Soaps Boards :: The Young and the Restless Forum :: What's Killing Soaps? Why Don't Soaps appeal to a wider audience?

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    What's Killing Soaps? Why Don't Soaps appeal to a wider audience?

    Started by ksupergirl at 2007/02/28 06:09AM
    Latest post: 2007/02/28 01:48PM, Views: 568, Replies: 17
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    #1   2007/02/28 06:36AM
    Re: What's Killing Soaps? Why Don't Soaps appeal to a wider audience?
    CandyLane5
    image

    The soaps that are going the way of daily murders, kidnappings, fires, explosions, kids popping out of every womb, soft porn, wife swapping, the occult are a dime a dozen... and boring.. with a capital B... Y&R is popular because it is still a stable show with stable characters...with a history and a background.... The Abbots, Newmans, and the Chancelors, and now the Winters...
    and the people they encounter....

    #2   2007/02/28 06:50AM
    Re: What's Killing Soaps? Why Don't Soaps appeal to a wider audience?
    CandyLane5
    image

    Quote ksupergirl: Y&R is still NO. 1 BUT it's no. 1 with 5 million LESS viewers! CNN.COM did a report about 6 months ago about the decline of soaps. And for Y&R the numbers were like this.

    1992 Y&R had 10.1 million viewers
    today that number has dropped to 5.3 million viewers. It gets worse. The average age of a soap viewer is 46.7 years old. The age demo most wanted by the sponsors is 18-49! In less than five years the average age of a soap viewer will be 50!


    Hey!! Dont comfuse this PlatinumVlonde... I flunked math...I was focused on my English Professor lol..so in your words.. I wont be watching next year as I will be turning 50????

    #3   2007/02/28 06:51AM
    Re: What's Killing Soaps? Why Don't Soaps appeal to a wider audience?
    quillpen
    image

    Quote CandyLane5: The soaps that are going the way of daily murders, kidnappings, fires, explosions, kids popping out of every womb, soft porn, wife swapping, the occult are a dime a dozen... and boring.. with a capital B... Y&R is popular because it is still a stable show with stable characters...with a history and a background.... The Abbots, Newmans, and the Chancelors, and now the Winters...
    and the people they encounter....


    As nearly always..... You are so correct.

    I think I have to add something. Let's just say that soaps are a waste of time. They are only for those that wish to simply be entertained. They are not for those that are looking to be informed. And in today's world if one is not searching to be informed, they are made to feel they are not living up to some potential. And there are the ones that feel soaps are the real life and their life is not measuring up; thus they slip into depression. So, it takes real nuts like those of us here to step up to the plate and accept the soaps as fun, a way to find some comaradarie, and we enquiring minds want to know, so we just have to have the rest of the story. The rest of the world is too busy with life and maybe we should get a life too. But.... I like the soap life, it's fun. It provides an escape from the daily stresses. But it does take time.

    Probably not the answer looked for, but that's my take....

    #4   2007/02/28 06:55AM
    Re: What's Killing Soaps? Why Don't Soaps appeal to a wider audience?
    CandyLane5
    image

    Quote quillpen:
    Quote CandyLane5: The soaps that are going the way of daily murders, kidnappings, fires, explosions, kids popping out of every womb, soft porn, wife swapping, the occult are a dime a dozen... and boring.. with a capital B... Y&R is popular because it is still a stable show with stable characters...with a history and a background.... The Abbots, Newmans, and the Chancelors, and now the Winters...
    and the people they encounter....


    As nearly always..... You are so correct.

    I think I have to add something. Let's just say that soaps are a waste of time. They are only for those that wish to simply be entertained. They are not for those that are looking to be informed. And in today's world if one is not searching to be informed, they are made to feel they are not living up to some potential. And there are the ones that feel soaps are the real life and their life is not measuring up; thus they slip into depression. So, it takes real nuts like those of us here to step up to the plate and accept the soaps as fun, a way to find some comaradarie, and we enquiring minds want to know, so we just have to have the rest of the story. The rest of the world is too busy with life and maybe we should get a life too. But.... I like the soap life, it's fun. It provides an escape from the daily stresses. But it does take time.

    Probably not the answer looked for, but that's my take....


    THX! Yes our favorite soap opera should be a way to escape from the daily stresses not to step right back into it..lol and leave more stressed than ever before YIKES!!

    #5   2007/02/28 06:55AM
    Re: What's Killing Soaps? Why Don't Soaps appeal to a wider audience?
    quillpen
    image

    Quote ksupergirl: Y&R is still NO. 1 BUT it's no. 1 with 5 million LESS viewers! CNN.COM did a report about 6 months ago about the decline of soaps. And for Y&R the numbers were like this.

    1992 Y&R had 10.1 million viewers
    today that number has dropped to 5.3 million viewers. It gets worse. The average age of a soap viewer is 46.7 years old. The age demo most wanted by the sponsors is 18-49! In less than five years the average age of a soap viewer will be 50!


    No, no.... Grammy will still be home watching. She will probably the the only one with the time to sit and watch.... Who else will be able to understand?? Been There Done That..... Writers will only have to work harder. Grams can't be fooled....

    #6   2007/02/28 06:59AM
    Re: What's Killing Soaps? Why Don't Soaps appeal to a wider audience?
    CandyLane5
    image

    Quote quillpen:
    Quote ksupergirl: Y&R is still NO. 1 BUT it's no. 1 with 5 million LESS viewers! CNN.COM did a report about 6 months ago about the decline of soaps. And for Y&R the numbers were like this.

    1992 Y&R had 10.1 million viewers
    today that number has dropped to 5.3 million viewers. It gets worse. The average age of a soap viewer is 46.7 years old. The age demo most wanted by the sponsors is 18-49! In less than five years the average age of a soap viewer will be 50!


    No, no.... Grammy will still be home watching. She will probably the the only one with the time to sit and watch.... Who else will be able to understand?? Been There Done That..... Writers will only have to work harder. Grams can't be fooled....


    lol Very True!!! When my mother-in-law is watching her favorite soap that she has been watching for 20 years you BETTER not make a sound ...lol... we have to tiptoe around her and we better not call her house during that hour. She isnt fooled by anything lol.. and she gets soooo emotional HILARIOUS! And then when its over she and her friends are on the phone for hours discussing the show that day

    #7   2007/02/28 07:18AM
    Re: What's Killing Soaps? Why Don't Soaps appeal to a wider audience?
    Chrissi
    image
    moderator

    I think that most of it has to do with the fact that women aren't at home as much as they once were. The statistics are changing.

    The soaps are changing but do you guys ever notice that as soon as they try to change the storylines to reflect the times, people rant and rave, "How could they do that?". Maybe you don't notice as much but we get a ton of mail from many who refuse to watch the shows because of gay/transgender stories,.. stuff like that. I think that's another reason.. people don't like change!!!

    I think they also have a bad rep and for no real reason. Ever notice that when you tell someone you watch soaps that they look down their noses at you?!! It happens a lot, but when you ask them if they've ever actually watched a show and given it a chance, they claim never to have done so. I believe that comes from snotty people who wouldn't deign to either admit they're closet watchers or admit that they like something fun.

    They've got something stuck up their...

    I do go on... anyway, those may be a few reasons, in addition to the storylines being stupid sometimes!! LOL

    #8   2007/02/28 07:21AM
    Re: What's Killing Soaps? Why Don't Soaps appeal to a wider audience?
    glowery
    image

    Quote ksupergirl: I'll tell you one reason, their inability to change. Many long time viewers seem to want everything and everyone to remain the same. There are two choices, change soaps and expand their audience or get cancelled. Industry insiders have predicted all soaps will be gone in 7 - 10 years, some will be gone before that. The soap formula that workded 20 or 30 years ago, will not keep them on the air now.


    I don't know how any one could say that soaps lack the ability to change. Soaps have changed by leaps and bounds since the first one I ever watched which was in black and white and a mere 15 minutes long.

    While their target audience may be 18 to 49, do they know if this age group is interested?

    Perhaps Y&R did have 10 million viewers 14 years ago, and now that, according to what you are saying, is down by half, but there could be so many reasons for that, that have nothing to do with if the soap changed or not.

    As inflation grows, households that were single or two incomes, have now changed to three and sometimes four incomes. It would not matter how or if they changed if there was no time to watch.

    As far as appealing to a wider market, the wider your target market the more diluted your marketing becomes, hence the term "target market." Trying to market even to an audience of 18 to 49 is like comparing apples to oranges. Does anyone really think what appeals to an 18 year old is going to appeal to someone 49? If they do, they are living in a fantasy world for sure.

    Granted there are younger ones watching, and there are young ones on this board, are you paying attention to what they are saying? What I see on Y&R board along with the other boards on this site is there a lack or romance and and stable couples with fairytale endings. It seems to me that what they are looking for is the format of the old soaps where families were the name of the game. So what this tells me is soaps did in fact change, and it was not a welcome change.

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