While the world of high fashion has been a favorite venue, from Dynasty to the Bold and the Beautiful, it's largely been backdrop. Now it seems that full on fascination has set in. This season, with the success of Ugly Betty and Fashion House we already find other networks vying to get in on the action. Fox has recently announced that it will be developing its own sitcom version of The Devil Wears Prada which could come out as early as the New Year.
What's even more exciting is that they've quickly moved from the confines of the studio sets and are spreading across the landscape to show up in the most unexpected areas. In the early weeks of the show, it wasn't unusual to find a barrage of people dressed up as the show's heroine, parading the streets of New York encouraging passers-by to come and check out the fun. This past Monday, members of the cast made a surprise appearance on ESPN. Daniel (Eric Mabius), Amanda (Becki Newton) and Betty (America Ferrera) captured New England Patriots coach Bill Belichick and gave him a drastic photoshop makeover to fashion him into strapping quarterback Tom Brady in a shocking feat of genre crossover. But such creative tactics are not limited to television alone. The numerous impressive websites that ABC has dedicated to the show also sport an impressive online shop where you can purchase the fashions worn on the show. It's all part of the show's inclusive message and its attempt to reach out to a wide audience in a clever and innovative way.