CBS Launches B&B and Y&R Star Bobbleheads Holiday Campaign image

Keep an eye out for playful daytime renderings.

Starting today, CBS will be launching playful 10-second on-air holiday spots with an assortment of bobblehead renderings of bill-bobblehead-bb-cbsvarious daytime stars from “The Bold and the Beautiful” and “The Young and the Restless.” Soaps.com has learned that the beloved network classics “Rudolph the Red-Nosed Reindeer” and “Frosty the Snowman” have inspired the magical campaign, which will run through the end of December.

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Fans will watch ys-cast-bobblehead-yr-cbsas a real-life hand reaches out to activate the 6 ½ inch high bobblehead(s). Each bobblehead greeting will feature an announcer saying, “From all of us at ['B&B', 'Y&R' and other CBS shows] Happy Holidays!” The camera will then pan away from the bobblehead(s) to highlight a “Happy Holidays” ornament, dangling over a CBS logo on a snow-covered sleigh.

The CBS yr-bobblehead-cbsMarketing Group’s On-Air Promotion team that spearheaded the campaign includes Executive Vice President Garen VandeBeek, Senior Vice President Lori Shefa, Directors Laurel Dusenberry and Valerie Dillingham, and Vice President, On-Air Design, Matt Hernandez.

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Aside from daytime stars featured amongst the bobbleheads, fans of will get to view “The Big Bang Theory,” “Blue Bloods,” “Bull,” “Criminal Minds,” “Hawaii Five-0,” “Kevin Can Wait,” “Life in Pieces,” “Madam Secretary,” “Man With A Plan,” “MacGyver,” “Mom,” “NCIS: Los Angeles,” “NCIS: New Orleans,” “JLK,” “Scorpion,” “SEAL Team,” “Superior Donuts,” “Survivor,” “S.W.A.T” and “Young Sheldon” inspired bobbleheads as well. Plus ones from daytime hosts of “Let’s Make a Deal,” “The Price is Right” and “The Talk,” late night hosts Stephen Colbert and James Corden and CBS Sports announcers Jim Nantz, James Brown and Tony Romo.

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Photo credit: CBS

- Amy Mistretta