Unveiling their online name.
Updated on October 7:
Prospect Park’s Jeff Kwatinetz and Rich Frank, and UMG’s President & COO, Zach Horowitz, have announced that The Online Network (TOLN) has partnered with the world’s leading music company, Universal Music Group (UMG), to license music exclusively from UMG’s record and publishing companies to new episodes of "All My Children" and "One Life to Live." This deal will allow TOLN to provide compelling recorded music and songs, and artist cross-promotion and integration, to a powerful new audience, which will tap the broad reach of two of the market’s most popular soap operas as well as new platforms for artists to explore promotion and ecommerce.
This will also give fans the chance to purchase the music used in episodes of the soaps, and access other exclusive content only available online. Previously Mr. Kwatinetz and Universal Music Group worked with "One Life to Live" to feature artists including One Republic, Mary J. Blige, Puddle of Mudd and Snoop Dogg in various episodes.
In a joint statement Mr. Kwatinetz and Mr. Frank said, "As we continue to develop programming for our online network, we are taking every facet of production into consideration to create a premium product for our viewers. Previously these programs have not focused on, or had limited contemporary music and artist involvement, and through UMG we can deliver fans from around the world access to some of the world’s most popular music and artists all leading to better production, storylines and program experience."
Mr. Horowitz stated, "This unique arrangement with "All My Children" and "One Life to Live" offers our artists and songwriters a special opportunity for exposure on two of the most iconic soap operas ever. The online network for the programs is an exciting new vehicle for consumers to connect with our artists and their work, and purchase music seamlessly as they hear it on each episode. We look forward to working with Prospect to bring the best in music to the shows’ fans."
Previously Reported On September 27:
Rich Frank and Jeff Kwatinetz of Prospect Park have just announced the name of their upcoming internet delivered network. THE Online Network (TOLN) ® plans to launch in January 2012. Their goal is to eventually provide viewers with a full programming selection of first-run, long form content on an anytime, anywhere basis.
"All Children" and "One Life To Live" will both have new episodes airing on TOLN, along with first-run entertainment and lifestyle shows. Look for reality, scripted comedy and drama programming to be added in the future. All TOLN programming will be supported with the full impact of traditional TV marketing and promotion as well as social media and online campaigns.
"We are creating TOLN to conveniently deliver fans of quality television long form programming anytime and anywhere," said Frank and Kwatinetz. "With broadband availability in 70% of US households and the proliferation of internet enabled televisions, DVRs and wireless devices, ultimately we believe that online distribution provides the best platform to access 30 and 60 minute entertainment content. The viewer response to the shows we have licensed has been tremendous, and we have much more in development to appeal to a broad audience base."
Find out which latest Llanview actor just signed on to migrate online with the show through Prospect Park Announces One Life To Live Cast Migrating Online.