Courtesy of NBC

Courtesy of SoapNet

In breaking news, Soaps.com has been informed that Vice President of Daytime Programs, Annamarie Kostura, has just been let go by NBC! Although Annamarie joined the network in 1990 as Director of Daytime Programs and casting, her climb to the top happened impressively. She was promoted to Vice President of Daytime Programs and Casting in 1995, assisting in the preimeres and serving as the network executive in charge of Sunset Beach and Passions, until she ultimately advanced to the top daytime position in December 2005 where she supervised the innovative content of Days of Our Lives and Passions as Vice President of NBC’s remaining daytime programs.

Prior to her home at NBC, and after graduating from Skidmore College in Saratoga Springs, New York, Annamarie worked as a casting director for ABC’s drama One Life to Live.

In other daytime news, it has been announced that Deborah Blackwell, general manager for SoapNet, is stepping down from her position. Although she’ll remain with the network as a consultant until her contact expires next year, her position will not be re-filled rather taken over by television executive Brian Frons, resulting from a decision to merge ABC daytime, Buena Vista Productions and SoapNet under one building.

Appearing to put the network’s success ahead of everything, Deborah expressed that the decision was best for everyone with anticipation for new challenges ahead in her career. Since Deborah has been with the popular daytime channel, more than 67 million viewers have climbed aboard to view same-day episodes of their favorite soaps – along with other dramas including Melrose Place,” “Beverly Hills 90210,” “Dallas,” “One Tree Hill,” and “The OC.” In fact, Executive Brian Frons attributes Deborah Blackwell as having a big hand in the channels growth!

Though Deborah doesn’t know what’s out there for her next, she definitely wants to stay in cable but won’t rule out a job in media. Prior to landing the gig at SoapNet, Deborah was in charge of the startup of MyHome.com and was employed by the William Morris Agency.

Although we don’t know what the future hold for these two daytime Honchos, Soaps.com wants to wish them the best on their new journeys in life!

Amy Mistretta
Assistant to the Editor-In-Chief
Editor: One Life to Live
Soaps.com