Quote glowery:Quote ksupergirl: I'll tell you one reason, their inability to change. Many long time viewers seem to want everything and everyone to remain the same. There are two choices, change soaps and expand their audience or get cancelled. Industry insiders have predicted all soaps will be gone in 7 - 10 years, some will be gone before that. The soap formula that workded 20 or 30 years ago, will not keep them on the air now.
I don't know how any one could say that soaps lack the ability to change. Soaps have changed by leaps and bounds since the first one I ever watched which was in black and white and a mere 15 minutes long.
While their target audience may be 18 to 49, do they know if this age group is interested?
Perhaps Y&R did have 10 million viewers 14 years ago, and now that, according to what you are saying, is down by half, but there could be so many reasons for that, that have nothing to do with if the soap changed or not.
As inflation grows, households that were single or two incomes, have now changed to three and sometimes four incomes. It would not matter how or if they changed if there was no time to watch.
As far as appealing to a wider market, the wider your target market the more diluted your marketing becomes, hence the term "target market." Trying to market even to an audience of 18 to 49 is like comparing apples to oranges. Does anyone really think what appeals to an 18 year old is going to appeal to someone 49? If they do, they are living in a fantasy world for sure.
Granted there are younger ones watching, and there are young ones on this board, are you paying attention to what they are saying? What I see on Y&R board along with the other boards on this site is there a lack or romance and and stable couples with fairytale endings. It seems to me that what they are looking for is the format of the old soaps where families were the name of the game. So what this tells me is soaps did in fact change, and it was not a welcome change.
Oh Gosh, Crissi..... Gotta tell you. My husband is always putting me down because I watch two soaps. However, when he sits down, he goes on like this, "He used to be --- on Gl, or she played a charcter on this soap or that soap before she went on to the next one before comeing to this one.... She was a bad person when she played a different character on that other soap. etc., etc...." I asked him one time how long has he been watching soaps, he will confess he has never watched soaps. Yet, he knows so much about the storylines, the complete history of all the characters but he doesn't watch "those sillly soaps." Go figure, huh??????
As a result of his hiding in the soaps closet for so many years, he is a really good one to bounce ideas off of. That was all I had before I found you guys. Oh, not true, I have one friend that watches the same ones I do, but her shift changed and she watches at 3am or some unGodly time like that. But then again, she likes to buy the magazines and feed me the spoilers and I prefer to watch it all unfold and do not like to know ahead of time what will happen. If I know ahead of time, why watch????
Quote glowery: Chrissi,
I know just the kind of people you are talking about >( Looking at you like you are so much less because you like soaps. But just relate a storyline and maybe get some fact wrong and see how quick these same people will correct you :-) Caught red-handed! But still would not admit they were a viewer.
Quote ksupergirl: Y&R is still NO. 1 BUT it's no. 1 with 5 million LESS viewers! CNN.COM did a report about 6 months ago about the decline of soaps. And for Y&R the numbers were like this.
1992 Y&R had 10.1 million viewers
today that number has dropped to 5.3 million viewers. It gets worse. The average age of a soap viewer is 46.7 years old. The age demo most wanted by the sponsors is 18-49! In less than five years the average age of a soap viewer will be 50!
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