Why couldn't this have been done BEFORE GL was kicked off the air?

Beeloo03
Posts: 48
Joined: Fri Sep 18, 2009 9:51 am

Why couldn't this have been done BEFORE GL was kicked off the air?

Postby Beeloo03 » Tue Sep 22, 2009 10:17 am

Check out this article I read in Soap Opera Weekly yesterday......you've got to be kidding!

MOVE OVER, NIELSENS!

Could a new alternative to Nielsen ratings provide new hope for soaps?

On September 10th, a group of media companies, advertisers and agencies announced plans to explore a new ratings measurement system. The group, which calls itself the Coalition for Innovative Media Measurement, or CIMM, includes 14 companies, such as ABC/Disney, CBS and NBC. It will establish a research fund to more accurately measure TV show audiences, reportedly taking into account several different media platforms, like the Internet and DVRs - not just tv viewing.

The demise of Guiding Light came in April of this year, after it hit a 1.5 in the Nielsen TV ratings...a number that several soaps have hit since then.

ABC Daytime had no comment about CIMM's potential impact on it's soaps, and reps for NBC and CBS had yet to respond at press time. But a ratings service that counts ALL soap viewers, not matter where or how much they watch, sounds like it could be a boon for daytime.

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pjmb
Posts: 862
Joined: Wed Jan 28, 2009 6:57 pm

Re: Why couldn't this have been done BEFORE GL was kicked off the air?

Postby pjmb » Tue Sep 22, 2009 5:54 pm

Quote Beeloo03: Check out this article I read in Soap Opera Weekly yesterday......you've got to be kidding!

MOVE OVER, NIELSENS!

Could a new alternative to Nielsen ratings provide new hope for soaps?

On September 10th, a group of media companies, advertisers and agencies announced plans to explore a new ratings measurement system. The group, which calls itself the Coalition for Innovative Media Measurement, or CIMM, includes 14 companies, such as ABC/Disney, CBS and NBC. It will establish a research fund to more accurately measure TV show audiences, reportedly taking into account several different media platforms, like the Internet and DVRs - not just tv viewing.

The demise of Guiding Light came in April of this year, after it hit a 1.5 in the Nielsen TV ratings...a number that several soaps have hit since then.

ABC Daytime had no comment about CIMM's potential impact on it's soaps, and reps for NBC and CBS had yet to respond at press time. But a ratings service that counts ALL soap viewers, not matter where or how much they watch, sounds like it could be a boon for daytime.


THEY SHOULD HAVE BEEN DOING THIS ALL ALONG. ~) How can they take a show off for low ratings without considering this? Does it have anything to do with the fact that you can skip though the commercials with the DVR. A lot of people work during the day and the DVR and the computer is the only way we get to watch.We should be counted. ;)

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clicquot1
Posts: 11248
Joined: Mon Apr 20, 2009 2:40 pm

Re: Why couldn't this have been done BEFORE GL was kicked off the air?

Postby clicquot1 » Tue Sep 22, 2009 6:01 pm

Quote pjmb:
Quote Beeloo03: Check out this article I read in Soap Opera Weekly yesterday......you've got to be kidding!

MOVE OVER, NIELSENS!

Could a new alternative to Nielsen ratings provide new hope for soaps?

On September 10th, a group of media companies, advertisers and agencies announced plans to explore a new ratings measurement system. The group, which calls itself the Coalition for Innovative Media Measurement, or CIMM, includes 14 companies, such as ABC/Disney, CBS and NBC. It will establish a research fund to more accurately measure TV show audiences, reportedly taking into account several different media platforms, like the Internet and DVRs - not just tv viewing.

The demise of Guiding Light came in April of this year, after it hit a 1.5 in the Nielsen TV ratings...a number that several soaps have hit since then.

ABC Daytime had no comment about CIMM's potential impact on it's soaps, and reps for NBC and CBS had yet to respond at press time. But a ratings service that counts ALL soap viewers, not matter where or how much they watch, sounds like it could be a boon for daytime.


THEY SHOULD HAVE BEEN DOING THIS ALL ALONG. ~) How can they take a show off for low ratings without considering this? Does it have anything to do with the fact that you can skip though the commercials with the DVR. A lot of people work during the day and the DVR and the computer is the only way we get to watch.We should be counted. ;)

Oh, please, please, please let this happen. The NEILSEN RATINGS are a TERRIBLE, INACCURATE, and ANTIQUATED measurement of viewership and do not take into account all the possible meduims that are NOW AVAILABLE to consumers. IT'S ABOUT TIME!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

neiceyblessed
Posts: 532
Joined: Mon Nov 06, 2006 9:51 am

Re: Why couldn't this have been done BEFORE GL was kicked off the air?

Postby neiceyblessed » Wed Sep 23, 2009 1:44 pm

Quote clicquot1:
Quote pjmb:
Quote Beeloo03: Check out this article I read in Soap Opera Weekly yesterday......you've got to be kidding!

MOVE OVER, NIELSENS!

Could a new alternative to Nielsen ratings provide new hope for soaps?

Ca









Can I dare hope that this can be taken into consideration, and Guiding Light given back to us????
On September 10th, a group of media companies, advertisers and agencies announced plans to explore a new ratings measurement system. The group, which calls itself the Coalition for Innovative Media Measurement, or CIMM, includes 14 companies, such as ABC/Disney, CBS and NBC. It will establish a research fund to more accurately measure TV show audiences, reportedly taking into account several different media platforms, like the Internet and DVRs - not just tv viewing.

The demise of Guiding Light came in April of this year, after it hit a 1.5 in the Nielsen TV ratings...a number that several soaps have hit since then.

ABC Daytime had no comment about CIMM's potential impact on it's soaps, and reps for NBC and CBS had yet to respond at press time. But a ratings service that counts ALL soap viewers, not matter where or how much they watch, sounds like it could be a boon for daytime.


THEY SHOULD HAVE BEEN DOING THIS ALL ALONG. ~) How can they take a show off for low ratings without considering this? Does it have anything to do with the fact that you can skip though the commercials with the DVR. A lot of people work during the day and the DVR and the computer is the only way we get to watch.We should be counted. ;)

Oh, please, please, please let this happen. The NEILSEN RATINGS are a TERRIBLE, INACCURATE, and ANTIQUATED measurement of viewership and do not take into account all the possible meduims that are NOW AVAILABLE to consumers. IT'S ABOUT TIME!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

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akwood
Posts: 1176
Joined: Tue Aug 19, 2008 11:26 am

Re: Why couldn't this have been done BEFORE GL was kicked off the air?

Postby akwood » Wed Sep 23, 2009 1:55 pm

This totally needs to happen. What I have never understood is that someone must always be on bottom, right? So now wich soap is on the bottom are they going to take it off to. If they keep doing that there will be nothing to watch at all!

neiceyblessed
Posts: 532
Joined: Mon Nov 06, 2006 9:51 am

Re: Why couldn't this have been done BEFORE GL was kicked off the air?

Postby neiceyblessed » Wed Sep 23, 2009 1:59 pm

Quote Beeloo03: Check out this article I read in Soap Opera Weekly yesterday......you've got to be kidding!

MOVE OVER, NIELSENS!

Could a new alternative to Nielsen ratings provide new hope for soaps?

On September 10th, a group of media companies, advertisers and agencies announced plans to explore a new ratings measurement system. The group, which calls itself the Coalition for Innovative Media Measurement, or CIMM, includes 14 companies, such as ABC/Disney, CBS and NBC. It will establish a research fund to more accurately measure TV show audiences, reportedly taking into account several different media platforms, like the Internet and DVRs - not just tv viewing.

The demise of Guiding Light came in April of this year, after it hit a 1.5 in the Nielsen TV ratings...a number that several soaps have hit since then.

ABC Daytime had no comment about CIMM's potential impact on it's soaps, and reps for NBC and CBS had yet to respond at press time. But a ratings service that counts ALL soap viewers, not matter where or how much they watch, sounds like it could be a boon for daytime.


Sooooo, can anyone tell me what that means for us, the loyal suffering fans of Guiding Light???
Are we going to get them back???

PLEASE, PLEASE, SOMEBODY SAY YES !!! :))


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