I saw the magazine and the preveiw from SONY. First impression. It SUCKS! It STINKS up the place.
There are hundres of fashion magazines on the market. Most of them are main stream, which means staid, old school, predicable and BORING.
What happend to cutting edge and trendy? That kind of magazine would have had great appeal to a whole generation of people who don't buy fashion mags. I predict the first issue will do well, people are always curious about anything new. Maybe even the second issue. But after that, most folks will go back to reading the same magazines they have been reading for years.
I hope the quad has a good corporate lawyer on speed dial. They are going to need one. Victor was right, this is BIG mistake.