Quote Curious_Georgia: I think you're guessing wrong. By winning the Jabot contest she undoubtedly signed a contract which means she can't jump ship (especially so soon) and go work for the competition.
Adam wants Beauty of Nature to have a CELEBRITY spokesperson. Since when is Lily a celebrity??
Regarding Lily's relationship with Jabot: Jill and Vicki are somewhat on the fence about Lily's modeling ability. In addition, they kept saying she was one of the contest winners, which I took to mean, her reltionship with Jabot is limitted.
As for Adam's desire to hire a celebrity: This a very subjective term. Lily is one of the winners of the fresh faces of Jabot, which makes her a celebrity of sorts. However, down the line, he could be vetoed by Victoria and/or Victor. They may feel a local fresh face girl is needed the campaign. It could be that Adam changes his mind once he sees Lily's ad campaign.