Corporations don't understand complaints. Ask their lower level employees. As for their customers, as long as there are complaints, they know their product, in this case Y&R, is still being "used". What gets a corporation’s attention is reduced revenue.</p>
In the case of Y&R, there are a number of ways to attack the problem. As Sony does not seem too interested in keeping the soap on the air as evidenced by first hiring and now continuing to allow its EP to alienate the majority of the viewers, stop watching now. It will save you headaches and money ((electric bill and wear on the TV, set top box(es), and remotes)). If the viewers start to disappear and the products are not bought, CBS and Sony will lose advertisers as well as other income. If you really want to speed the process, keep track of which companies are advertising on Y&R and start buying their competitors products. Don’t buy or watch anything Sony. Don’t buy or watch anything CBS. Of course it would require some research to find all the “products”, but I can say with certainty that anything Showtime is on the list. CBS is very involved in TVGN (once known as TV Guide Network) which is why Y&R is no longer on Soapnet but now on TVGN. </p> The bottom line is, Sony cares less if we complain but keep watching Y&R and buying it products. The same applies to those who advertise on Y&R. I personally think it is time to abandon all things Sony including its advertisers. After all, that’s what Sony did to us when it hired the soap killer as the EP of Y&R.