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    Prospect Park Announces THE Online Network. (Updated.)

    Friday, October 07 2011


    Coming soon! (ABC)
    Unveiling their online name.

    Updated on October 7:

    Prospect Park’s Jeff Kwatinetz and Rich Frank, and UMG’s President & COO, Zach Horowitz, have announced that The Online Network (TOLN) has partnered with the world’s leading music company, Universal Music Group (UMG), to license music exclusively from UMG’s record and publishing companies to new episodes of "All My Children" and "One Life to Live." This deal will allow TOLN to provide compelling recorded music and songs, and artist cross-promotion and integration, to a powerful new audience, which will tap the broad reach of two of the market’s most popular soap operas as well as new platforms for artists to explore promotion and ecommerce.

    This will also give fans the chance to purchase the music used in episodes of the soaps, and access other exclusive content only available online. Previously Mr. Kwatinetz and Universal Music Group worked with "One Life to Live" to feature artists including One Republic, Mary J. Blige, Puddle of Mudd and Snoop Dogg in various episodes.

    In a joint statement Mr. Kwatinetz and Mr. Frank said, "As we continue to develop programming for our online network, we are taking every facet of production into consideration to create a premium product for our viewers. Previously these programs have not focused on, or had limited contemporary music and artist involvement, and through UMG we can deliver fans from around the world access to some of the world’s most popular music and artists all leading to better production, storylines and program experience."

    Mr. Horowitz stated, "This unique arrangement with "All My Children" and "One Life to Live" offers our artists and songwriters a special opportunity for exposure on two of the most iconic soap operas ever. The online network for the programs is an exciting new vehicle for consumers to connect with our artists and their work, and purchase music seamlessly as they hear it on each episode. We look forward to working with Prospect to bring the best in music to the shows’ fans."

    Previously Reported On September 27:

    Rich Frank and Jeff Kwatinetz of Prospect Park have just announced the name of their upcoming internet delivered network. THE Online Network (TOLN) ® plans to launch in January 2012. Their goal is to eventually provide viewers with a full programming selection of first-run, long form content on an anytime, anywhere basis.

    "All Children" and "One Life To Live" will both have new episodes airing on TOLN, along with first-run entertainment and lifestyle shows. Look for reality, scripted comedy and drama programming to be added in the future. All TOLN programming will be supported with the full impact of traditional TV marketing and promotion as well as social media and online campaigns.

    "We are creating TOLN to conveniently deliver fans of quality television long form programming anytime and anywhere," said Frank and Kwatinetz. "With broadband availability in 70% of US households and the proliferation of internet enabled televisions, DVRs and wireless devices, ultimately we believe that online distribution provides the best platform to access 30 and 60 minute entertainment content. The viewer response to the shows we have licensed has been tremendous, and we have much more in development to appeal to a broad audience base."

    Find out which latest Llanview actor just signed on to migrate online with the show through Prospect Park Announces One Life To Live Cast Migrating Online.

    Join us on Twitter @soapoperafan and Facebook. Come tweet and Facebook with us about all soap operas, "Glee," "Grey’s Anatomy" and "Vampire Diaries!"


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    USER COMMENTS

    Posted by mbbtmb at Tuesday, September 27 2011 09:28 AM

    Thanks Prospect Park for keeping us informed. You too Soap.com. Where would we be without you. Up a creek without a paddle.
    Anyway, I am thrilled that I will be able to watch my soap, AMC, anytime, anywhere. Sounds great to me. Can't wait. Oh yeah, Prospect Park, if you get going sooner, we can all adjust to you starting early. I am missing my friends in Pine Valley already.

    Posted by D.Beaulieu at Tuesday, September 27 2011 10:18 AM

    Thank you for offering it to us online, but I am still hopeful that we will get it back on tv. It is much better to watch it on my 61" tv. I miss AMC.

    Posted by recyclepile at Tuesday, September 27 2011 10:41 AM

    @D.Beaulieu: Hook up a Roku or XBox to your TV and you probably can watch it on your 61" of goodness.

    Posted by mask70 at Tuesday, September 27 2011 10:52 AM

    I hope All My Children does come back because there is nothing else to watch at that time and I refuse to watch the Chew. I really miss that Show.

    Posted by waynenar at Tuesday, September 27 2011 12:23 PM

    can someone say if these shows will be free to watch online and if so, what site we'll need to go to...many thanks guys!

    Posted by rainhue at Tuesday, September 27 2011 03:49 PM

    Thank you, Prospect Park for keeping our beloved All My Children alive. Where would we be without you?!

    Posted by Kitty831 at Tuesday, September 27 2011 06:16 PM

    So happy that Prospect Park is continuing All My Children. Its only been two days without my favorite show and its seems forever! Thank you and looking forward to it coming back sooner than later please!

    Posted by nolino at Tuesday, September 27 2011 07:53 PM

    thank you prospect park for keeping this generation alive... wishing your endevours much success
    one of your newest loyal fans

    Posted by Dccook35 at Wednesday, September 28 2011 05:46 AM

    This is such good news for soaps. Once these 2 soaps become hits for them I say bring back old favorates with new episodes As The world Turns and Another World, ETC. And let ABC and CBS have their boring talk shows.

    Posted by allmydays123 at Wednesday, September 28 2011 07:01 AM

    Is it going to be FREE? or do we have to pay for it to watch online?

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