ABC and Nielsen (as in TV ratings) have joined forces and created what they bill as an 'immersive, interactive app' for Grey's Anatomy fans. The Apple iPad app will allow users to view behind-the-scenes video, access quizzes, trivia, polls, bios, photo galleries, and to follow show-related content on Facebook and Twitter. Users will also be able to interact by checking in on show characters. This Thursday will be the first to be accompanied by content from the app.
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