The fourth quarter results are in for 2008 and despite the uproar over a certain couple leaving the show, Days of Our Lives has finished strong in the ratings.
According to in-home viewing figures from Nielsen Media Research, NBC’s only daytime soap opera not only tied for the #4 spot among women in the 18-49 demographic for network daytime series, but also ranked #1 outright among women in the 18-34 category.
Furthermore, Days matched their ratings for the year-ago quarter among women 18-49 and 18-34 and is up 5 percent overall in total viewers. Days also increased its audiences among working women 18-49 and females 18-24, 12-24 and 12-17 versus the year-ago quarter.
In addition, during the week of December 22, Days tied for #4 in the women 18-49 category and ranked #2 in the women 18-34 demo.
Is Days strong showing a result of fans wanting to take in as much John and Marlena as they can before they leave, or is the soap just on an upswing? We’ll find out when the ratings come out after the popular couple exit the show, but in the meantime, share your thoughts with Soaps.com below.