ATI Won't Produce Daytime Emmys.

Thursday, May 24th, 2012

    Photo Credit: Emmy ®

    Moving on.

    Updated on May 24:

    The HLN network will televise the Daytime Emmys on June 23. Tune in live at 8:00 PM Eastern and at 5:00 PM Pacific for the awards show. Please check your local listings.

    Previously Reported on March 29:

    As reported yesterday, the award ceremony will take place on June 23.

    Malachy Wienges, Chairman of NATAS, stated, "We are very excited to bring the Daytime Emmy® Awards back to Los Angeles and to such a glamorous venue as the Beverly Hilton. While we are continuing to speak with various networks and social media sites, we are planning a spectacular evening of stars and entertainment as we honor the best in Daytime television. In addition, we are happy to return again to the Westin Bonaventure on Sunday June 17, 2012 to present our Daytime Entertainment Creative Arts Emmy® Awards to honor all those who work behind the scenes raising the bar of what Daytime Television can be."

    Stay tuned for further details as they become available.

    Previously Reported on March 27:

    TV Guide is reporting that even though no networks have signed on to air the Daytime Emmys as of yet, the ceremony is still tentatively expected to take place in Beverly Hills on June 23. will keep our readers updated on any new developments.

    Same Day Update:

    Chairman of The National Academy Of Television Arts And Sciences Malachy Wienges released a statement on the Academy's website, "We at the National Academy of Television Arts and Sciences are continuing to explore all broadcast possibilities including network, cable and digital media in order to produce a prestigious show that will satisfy the daytime community, fans and the worldwide viewing audiences."

    Reported Earlier:

    The Associated Television International (ATI), which has produced the Daytime Emmy Awards since 2009, has decided not to do so this year.

    President Jim Romanovich posted on Twitter stating, "Regretfully, we have today officially passed on doing The Daytime Emmys for television this year. As fans of the soaps in particular, as well as being Daytime producers ourselves, we have immensely enjoyed being a part of your celebration these past three years. In 2009, there was not going to be a Daytime Emmys for television, as you know. It was over. We felt it was important for it to continue on television for as long as possible to give actors, producers, writers and so forth the night of recognition they so deserve. It wasn't always easy. In fact, it was quite challenging on many levels. Although it was never a money making project for us, it was prestigious, first and foremost, plus we wanted to do something important for the Daytime community. I would like to think in some small way we have contributed in the interest of the Daytime soap formula being created beyond television as we're now seeing through various online ventures, such as what Prospect Park had tried to do, and series currently thriving on the web."

    "But now is the time for the next generation of Daytime Emmys that should be more practical in execution. I would venture a guess that the very thing I had been discussing for several years, the internet, will play heavily into this year's celebration. As the impact of technology accelerates exponentially year to year, watching a very intimate Daytime Emmys on the internet is where this was ultimately going to be. With that being said, CBS did want it again as well as two cable networks for second runs. Creatively this year, we were planning to do a more intimate Golden Globes style production to include a tribute to "One Life To Live" that really was going to be a souvenir to the Daytime fans."

    "Unfortunately, we are in production for two very big series for two different networks which will be announced in the next two weeks. In addition to these shows, we have another fourteen on the schedule through 2012 that will be taking up much of our focus."

    "But you are a part of what we do and although we are no longer part of the Daytime Emmys, we will always be a part of the soap world and will continue to develop projects that promotes the genre."

    "We want to thank NATAS and the entire Daytime community for giving us this opportunity and we wish all of them the very best. I have no doubt the awards night will be most memorable, especially this year after losing two great shows. You the fans have a lot to look forward to and your shows need you now more than ever. The soap fans are the greatest and we'll see you again soon." will keep readers posted on any future Emmy developments. For now, take a look back at some of the highlights through's Soap Opera Star Emmy Interviews.

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    - Amy Mistretta

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