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    As the World Turns - NEWS ROOM

    In our 'As The World Turns' News Room, Soaps.com keeps you up-to-date with the latest Soap Opera news on the net. We also feature interviews with the soap stars, as well as local appearances by the actors and actresses.

    A Look Back At As The World Turns: The Beginning. (Video Included)

    Friday, September 10 2010


    An early family portrait (CBS)
    Since the end of Guiding Light, its fellow Procter & Gamble soap, ATWT had taken on the mantle of the longest running soap in TV history.

    In light of the end of an era drawing near, here's a little glance back at the beginning. Created in 1956 by soap opera pioneer Irna Phillips, the series continued her pursuit of a unique form of American mythology that combined moralizing melodrama with social realism. "As the world turns, we know the bleakness of winter, the promise of spring, the fullness of summer and the harvest of autumn—the cycle of life is complete," she wrote, poetically summarizing the sweep the show was intended to encapsulate.

    The series had its premiere on April 2 at 1:30 PM. It was the first soap to run a full half-hour, rather than the normal 15 minutes. This took some getting used to from viewers who weren't accustomed to spending that much time paying attention to a TV show. Within two years, however, the series had shot up in the ratings and would begin a domination of Daytime that would last for two decades.



    In the 1950s, the young suburban professionals of the Hughes and Lowell families were the focus of the show, but there were also the Bakers, the Turners, and the Meadows. There were an array of plots involving divorces, adoptions, secret marriages and terminal illnesses. Characters Nancy, Bob and Penny Hughes were introduced to audiences for the first time in the premiere episode and the fabric of the series would be weaved around their family. Nancy (played by Helen Wagner) would stay with the show for most of its run. Bob (played by Don Hastings) would provide the backbone for the entire series, bookending it from the first until the final episode.

    When the series ends its run on Friday September 17, that honor will fall to Britain's "Coronation Street." It has been a long run. 54 years is nothing short of astounding in the shark tank of the television industry.

    Did you know that Soaps.com is on Twitter @soapoperafan, and Facebook? Join us! Keep an eye on our newsroom for more glimpses back at the show's rich history and check out our History of Soaps: Past Meets The Present.


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    USER COMMENTS

    Posted by ohc1 at Friday, September 10 2010 11:10 AM

    This show should had stayed on television. Dr.Bob is a good man and guides a lot in Oakdale

    Posted by sassy4 at Friday, September 10 2010 04:45 PM

    Thank you for this!!!!@! Becouse my father was a radio & Television repair man and becouse early days of TV the network was unstable and might just go off the air for a few minutes every so often; my dad asked us to always keep our TV on so that instead of working hard to "fix" a TV that was not broke, he could just call home and if we didn't have the channel he knew it was a network problem. We lived one block from my grade school and cartoon,s went off at 12:30 so I got in on the very first epasode of ATWT and was hooked from the start as was my mom. We were glad that it was a half hour as so much was hasppening that it seemed like only 15 min. I needed all these memories. I am just glad that Irma Bell is not here to see what greed has done!!

    Posted by masteryo at Sunday, September 12 2010 06:46 PM

    I'll miss the first lady of deceit, Lisa Miller Hughes. At that time women characters were submissive, controling, not Lisa, she was manipulative, ruthess, a user of people and yet can show her feminine side to enchant any male suitors.
    I'm sorry to see it go, but it's part of television history.
    celleo

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