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    As the World Turns - NEWS ROOM

    In our 'As The World Turns' News Room, Soaps.com keeps you up-to-date with the latest Soap Opera news on the net. We also feature interviews with the soap stars, as well as local appearances by the actors and actresses.

    What do you think of ATWT's new open?

    Wednesday, September 05 2007


    The original ATWT logo. (CBS)
    Since As The World Turns debuted in April of 1956 there have been only five opening sequences. Five! That is incredible when you consider that both daytime and nighttime dramas, sitcoms and even sports shows change their openings as often as every new season.

    So, when ATWT changed their title sequence earlier this year, a few fans were concerned. And some were downright not happy about the change. I thought it would be interesting to give you all a little background into the five major opening changes (there have been a few other minor changes). Let's take a trip down Oakdale's Memory Lane.


    The 1999 ATWT logo. (CBS)
    The original title sequence of an organ tune and a spinning globe was unchanged, other than adding color to the clip in 1967, until 1973. At that time only the music changed - from organ music to a pre-recorded song. From that point the opening credits stayed the same until 1981.

    The second title sequence debuted later in 1981 and included sponsorships. These sponsorships were hand drawn logos or names of products that were superimposed over the show title and globe. A CBS announcer would "plug" the product in a voice-over. 1981 also saw a new, synthesized version of the shows original theme song and the globe was changed from a background to simply become the "O" in "World" with three beams of light shooting from the world. You can watch that open by clicking here.

    The theme song was slightly modified in both 1984 and 1988, but the next major change didn't happen until 1993. That is when Barry DeVorzon created an entirely new theme song. The show title also changed with the different letters of the title slowly passing by on screen as pictures of the different seasons were placed inside the block letters themselves. A spinning globe remained in the "O" position for this title sequence. You can watch this opening sequence by clicking here.

    1999 brought a few more changes - another new theme song and another new opening sequence. For the first time, ATWT star beauty shots were shown as the music played. Rather than using a regular globe for the "O", this time historical clips from the soap were used to create the globe. Click here to watch that opening sequence.

    Another new sequence was rolled out for fans in 2002, complete with another new theme song (this one considered a bit calmer), more actor clips in the opening and a blue sky background. Once again the "O" position became a spinning globe.

    The final (at least for now) opening sequence debuted in 2007. A newer, dynamic piano-based theme song was created to compliment beauty shots of the main characters and their romantic counterparts. The 1999 logo was retired and a new logo created, in gold Arial style lettering and with the traditional globe in the "O" position.

    It is amazing to me that the show's title sequence has changed only a handful of times since it went on the air in 1956. The new title, I think, is very respectful of the past but still looks to the future. We would love to hear what you fans think of the new sequence - or any of the old sequences, too!


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    USER COMMENTS

    Posted by dave contreras at Wednesday, September 05 2007 10:47 AM

    In 1981-1990, the Opening&Closing Credits I thought were
    the Best!It gave us Views back then a chance to see all the
    Actors real names,plus the "music" they used back then!..
    It was just Coool!.I really Enjoy watching the Opening
    Credits and watching the (world) be spinning around! as the
    (words) came out!:)Those were the best yrs I recall!.:)

    Posted by Enji at Wednesday, September 05 2007 11:16 AM

    i hate it, it looks cheap. and why did they hire this director or camera man whos filming like that, using those cameras is a bad idea, theyre making the show look cheap

    Posted by 663054330860548302002 at Saturday, September 15 2007 08:47 AM

    The 2002 opening sequence was originally gold. It was changed to the sky blue in 2003.

    They also had that special opening for the Ice Storm storyline last September.

    Posted by Deb.R at Tuesday, September 18 2007 02:44 PM

    The one in 1981 was ok but found a little "cheesy". I did like the world thing happening in 93 but not the giant lettering I like seeing the actors instead. So I pick 99 as best. But I do like the one that they are showing now.

    Posted by baby doxies at Wednesday, September 26 2007 08:20 PM

    I just wish they showed more of the actors on the new opening scene!

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