Barbara Bloom, Senior VP Daytime Programs said, "It establishes more opportunities for our rabid fans to watch their favorite shows (and) creates a new platform to recruit potential new viewers to our daytime programming."
NBC began streaming episodes of Days of Our Lives earlier this year to iTunes users. The company was already streaming episodes of Passions via the iTunes system.
Episodes of ATWT are available after 6:00 pm Eastern/3:00 pm Pacific. The online episodes are available for one week after the original television broadcast.