List of Shows



    recommended for you


    Tell your friends

    TELL YOUR FRIENDS

    As the World Turns - NEWS ROOM

    In our 'As The World Turns' News Room, Soaps.com keeps you up-to-date with the latest Soap Opera news on the net. We also feature interviews with the soap stars, as well as local appearances by the actors and actresses.

    A Look Back At As The World Turns: The 1990s. (Video Included)

    Thursday, September 16 2010


    The 1980s intro (CBS)
    Join Soaps.com for the fifth installment of our decade by decade track through the history of a TV legend.

    The 1990s may have been the most tumultuous and controversial period in As The World Turns' long history. Douglas Marland remained Head Writer of the series until his surprising death in 1993. This left a hole in the show and confusion about the direction it was taking, particularly since budgets were quickly being tightened and chopped. The rest of the decade saw the show turn into a set of revolving doors for writers who attempted to rework and re-write what Marland left behind and even reverse some of the more unpopular or unworkable choices he had made. Fifteen head writers passed through in the remaining seven years as firings and re-organizations happened every few months. The rating slowly dipped in keeping with Daytime in general. By the end of the 90s, the show had lost more than a quarter of the audience it had at the beginning and sat at around half of what it had been at the height of the 1980s.






    Lily was returned to Oakdale with Damian and the Snyder family was radically altered, with Jack pushed into the center of things as the broad scope of the show continued to diminish. In the middle of the 1990s, Procter & Gamble began gutting the production. New producer John Valente fired much of the veteran cast and the series was written by former softcore porn authors. A plethora of new characters and families were added, notably the Kasnoffs. Much of the production for the last half of the decade was taken over by former ABC Daytime vets, who were widely despised by the fans who quit watching in droves and launched noisy campaigns against the direction the show was taking.





    The decade's plots were full of experimental surgeries, hysterical pregnancies, divorces, re-marriages, who's the daddy plots, rapes, terrorists, gunrunning neo-nazis, corrupt lawyers, more returns from the dead, Damian becoming a clergyman, more randomly returning unknown heirs, stalking, prison terms, baby selling, a few of Carly's many marriages, affairs, and a blacklash from the show's conservative audience over the, still relatively sparse, use of sex.

    Be sure to check out our Look Back At As The World Turns: The 1980s (Video Included).

    Did you know that Soaps.com is on Twitter @soapoperafan, and Facebook? Join us! And keep an eye on our As The World Turns newsroom for more glimpses back at the show's rich history.


    email PRINTABLE VERSION - View a printer friendly version of this article

    Please register and login to be able to email this article to your friends

    USER COMMENTS

    Posted by Chrissi_Soaps.com at Thursday, September 16 2010 10:09 AM

    Wow I'm trying to remember these character names and it's not easy!! Great look back Matt!!

    Posted by jpkenny01 at Thursday, September 16 2010 12:37 PM

    IT SUCKS THAT THERE TAKING ATW OFF THE AIR. CBS I GING TO LOSSE THERE DAY TIME VIEWERS. WE NEED TO DO SOETHING ABOUT THIS.

    Posted by soap caughter at Thursday, September 16 2010 02:49 PM

    I am 46 years old and have been an avid atwt's watcher since I was 5 years old, I remember watching it while I waited for the bus, and soaps were my summer school. I feel like a part of my family is about to abandoned me. I will miss ATWT'S it is the end of a error full of emotional hooks! God bless all of the cast and crew for an outstanding performance. I applaud you all! ATWT

    Posted by soap caughter at Thursday, September 16 2010 02:50 PM

    I am 46 years old and have been an avid atwt's watcher since I was 5 years old, I remember watching it while I waited for the bus, and soaps were my summer school. I feel like a part of my family is about to abandoned me. I will miss ATWT'S it is the end of a error full of emotional hooks! God bless all of the cast and crew for an outstanding performance. I applaud you all!

    MORE COMMENTS: page:

    Please Register and login to post your comments.
    » Back to News Room