Join Soaps.com for the fifth installment of our decade by decade track through the history of a TV legend.
The 1990s may have been the most tumultuous and controversial period in As The World Turns' long history. Douglas Marland remained Head Writer of the series until his surprising death in 1993. This left a hole in the show and confusion about the direction it was taking, particularly since budgets were quickly being tightened and chopped. The rest of the decade saw the show turn into a set of revolving doors for writers who attempted to rework and re-write what Marland left behind and even reverse some of the more unpopular or unworkable choices he had made. Fifteen head writers passed through in the remaining seven years as firings and re-organizations happened every few months. The rating slowly dipped in keeping with Daytime in general. By the end of the 90s, the show had lost more than a quarter of the audience it had at the beginning and sat at around half of what it had been at the height of the 1980s.